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PCAR: Communications Director

PCAR Communications Director

Position Summary

The Communications Director is responsible for promoting PCAR goals and objectives through strategic messaging, outreach, and marketing. The Communications Director manages a department that produces publications, the statewide Sexual Assault Awareness Month campaign, online content, and effective media messaging using a variety of platforms and strategies.

This position coordinates with other staff to ensure that PCAR’s voice is consistent, on message, high-quality, and in keeping with branding and standards for publications, online tools, and accessibility. This position also oversees PCAR’s online initiatives including the pcar.org and safesecurekids.org websites and social networking initiatives. PCAR’s communications team builds capacity internally and externally to proactively engage media and positively influence and frame conversations about sexual violence and its prevention.

 

Values Statement

PCAR understands sexual violence as a social justice issue and works to prevent and respond to sexual violence within this framework. We are committed to nurturing a workplace that is affirming, inclusive, and respectful of all people and the ways in which they identify across race, class, ability, gender, sexual orientation, age, and other characteristics.

Essential Duties and Responsibilities

  • Supervise and develop the PCAR’s Communications Team.
  • Coordinate activities with NSVRC’s Communications Team and work collaboratively on joint projects.
  • Coordinate messaging, media, and public relations with the Chief Public Affairs Officer.
  • Develop and implement plan for proactively engaging media and responding to, routing, and tracking media requests.
  • Work with PCAR’s Policy Director and Chief Public Affairs Officer to develop policy-related resources and messaging
  • Assist staff in responding to technical assistance requests related to media, framing, statistics, controversial issues, current events, and other communications-related topics.
  • Provide messaging support and guidance to PCAR rape crisis centers to aid in the response to time-sensitive current events
  • Help to lead PCAR’s messaging training to rape crisis centers and allies.
  • Increase the visibility and credibility of PCAR, especially in areas of communications, messaging, policy and prevention.
  • Enhance the visibility and effectiveness of Pennsylvania’s Sexual Assault Awareness Month campaign and development campaigns.
  • Ensure compliance with PCAR branding guidelines, including style, logo, colors, design, quality, and consistency of messaging; and appropriateness of photographs and images.
  • Develop marketing materials about PCAR and its services, including strategic use of social networking opportunities.
  • Coordinate and oversee coverage of PCAR social networking platforms including Facebook, Twitter, LinkedIn and YouTube.
  • Assist in the content development, design, and maintenance of web pages. Posts resources (blogs, videos, podcasts, etc.) ensuring that they meet organization’s accessibility standards.
  • Oversee the planning and production of print and online publications including writing and editing.
  • Develop articles, editorials, press releases, position statements, talking points and critical analyses on specific themes for key constituency groups, and provide technical assistance to partners in the field who are doing the same.
  • Ensure quality of materials through knowledge of organization’s publication standards. Keeps track of projects and their deadlines.
  • Assist with developing and disseminating e-newsletters and email marketing content. Utilize customer relationship management (CRM) software to optimize outreach and engagement of online audiences.
  • Prioritize diversity, inclusion, and a racial justice lens in publications and outreach efforts. Coordinate the development of culturally-relevant materials to engage a diverse range of traditionally underserved communities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary range:

$64,000 to $68,000

To Apply

PCAR offers a competitive salary and benefits package. Qualified candidates are encouraged to apply online at pcar.org/employment-form by June 23, 2022.

Who We Are

Founded in 1975, PCAR works to end sexual violence and advocates for the rights and needs of all sexual assault victims. PCAR partners with a network of rape crisis programs to bring help, hope, and healing around issues of sexual violence to the Commonwealth of Pennsylvania. PCAR:

  • Ensures that communities have access to quality victim services and prevention education by providing funding, training, materials and assistance to a network of rape crisis centers that serve all of Pennsylvania’s 67 counties.
  • Provides resources and training on sexual assault-related issues to professionals across the Commonwealth.
  • Promotes public policies that provide protections and services to victims of sexual violence, hold offenders accountable, and enhance community safety.
  • Launched the Sexual Violence Legal Assistance Project in 2018 to provide holistic legal services to survivors of sexual violence.
  • Works with media to increase public awareness, access to accurate information, and ethical reporting practices.
  • Operates the National Sexual Violence Resource Center (NSVRC), which identifies, develops and disseminates resources regarding all aspects of sexual violence prevention and intervention. The NSVRC also is a partner in a collaborative effort with the National Alliance to End Sexual Violence (NAESV), and the California Coalition Against Sexual Assault (CALCASA)–PreventConnect to operate RALIANCE. RALIANCE was founded in 2015 through a multimillion dollar seed investment by the National Football League with a mission of ending sexual violence in one generation. RALIANCE promotes prevention by awarding grants, advancing research, policymaking, and more.

 

Equal Employment Opportunity Commission

PCAR provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.